Every marketer storyteller dreams of telling a story that will have a major impact on the outside world. To get inspired, check out these 10 classic stories that truly shook the globe…
- 1870s – PT Barnum confidently humbugged folks with ‘jumbomania’, ‘inverted horses’ and every bit of ballyhoo he could muster up.
- 1920s – Listerine told everyone they had halitosis, and then offered up their mouthwash as the solution to this rather anti-social issue.
- 1930s – Coca Cola made Santa Claus wear their corporate colors in an attempt to sell more soft drinks in winter, and even went so far as to tell kids he preferred coke to milk.
- 1940s – De Beers honeymooned the world with the notion that “A Diamond is forever” and made it the rock upon which ritualized engagements are built.
- 1950s – Marlboro used the realization that smokers tasted ‘images’ to give their filtered Marlboro Reds a sex change, and strengthen their brand with a real sense of adolescent independence.
- 1960s –VW transformed negatives into positives and gave their tiny Beatle a massive personality.
- 1960s – Miss Clairol became the talk of the town by asking “Does she… or doesn’t she?” on a photo of a mother and child.
- 1970s – Revlon sold the powerful meaning of smell by putting a sexy woman in charge of a male-dominated workplace and telling everyone that: “She’s very Charlie”.
- 1980s – Absolut infused their tasteless product with artistic flavor by associating it Andy Warhol, the Virgin Mary, a Playboy centerfold and the like.
- 1990s – Nike used basketball legend Michael Jordan to transform their product into a hero by making people believe their sneakers could make them fly.
- 2017 – You have a powerful, convincing story to tell… one that will get the world to buy into the promise of your brand. Contact Wayne at KeywordCreative.com today to find out what it is.
Source: Twenty Ads that Shook the World by James B. Twitchell