Having a good understanding of your audience’s online personality will help you personalize your value proposition. These well-defined character traits provide tremendous opportunity for engagement, empowerment, observation and insight.
Problem Solver – “I start conversations by asking questions looking for resolution or direction”.
Commenter – “I’ll happily share my views, answer questions, provide thoughts, observations, and experiences.”
Researcher – “My online connections help me make informed decisions.”
Conversationalist – “I’ll eagerly respond to content and give you proactive updates”.
Curator – “I diligently find and share whatever takes my fancy – only, of course, if I think my followers will like it too.”
Connector – “I’m all about building networks and circles in areas that are important to me”.
Producer – “I’ve made a name for myself by generating lots of original content across multiple networks.”
Broadcaster – “I push information to my followers without any real conversational element.”
Marketer – “I market ideas, products or services, sometimes offering other value-added solutions to specific audiences.”
Entertainer – “My job is to delight, occupy or distract my followers, who all love me because of it.”
Socialite – “I did something that made me an online celebrity, which means I’m probably famous in the real world too.”
Self-promoter – “You need to know what I’m doing, where I’m going and what I’ve accomplished – whether it’s relevant or not!”
Egocaster – “What I say and think is a reality for one and all. I’ve probably lost touch with perspective, and I’m not a good listener.”
Observer – “Call me an inactive, a lurker, or simply a consumer. I’m just your average Joe… reading and sharing info via email and in the real world etc.”
Social Climber – “My priority is to increase my influence score. I intentionally climb ladders on the avatars, profiles and social capital of others.”
TMI – “I’ll quite happily share anything and everything that I’m thinking or feeling – and do so with without filters or qualms.”
Spammer – “My profile was created purely to push messages blindly. All I want is for you to click through to my goal.”
Leecher – “I’ll promote my own cause by taking someone else’s good work and channel it into my own account.”
Complainer – “My whining and annoyances are the primary ingredient in my social stream.”
Trolls – “I thrive on the animation and productivity in social threads, and completely suck the life our of engagement.”
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