Getting people to part with their hard-earned cash is no easy task under any circumstances. They’ll only do it if they can clearly see what they will get in return.
When it comes to fundraising, the “product” sold in return for a donation must either:
A. Empower the donor with something like tax-relief or self-esteem, or
B. Make them feel good because they’re helping some cause in ways they can’t do themselves.
Over the years, Wayne has written a number of successful fund-raising campaigns for some of the biggest names in the business.
From driving revenue for the Christian publishing giant, Guideposts, to raising funds and promoting products for Save the Children, Wayne has worked for and learned from the cream of the crop. Even the Smithsonian was impressed by his work.
Glance over this snapshot summary of some of Wayne’s finest fund-raising work. Notice how wonderfully engaging it is, how it hooks the reader in and makes it immediately clear what they stand to gain from the offer. Notice too, how each piece makes it crystal clear, right from the get-go, what the target is being asked to do.
Then, safe in the knowledge you’re looking at the work of a man who’s wordsmithing could squeeze water out of a rock, contact Wayne today. Let him make your next fundraising deliver the results you want, plus a whole lot more.
