While writing a killer headline, subject line or tweet is certainly not child’s play, the art of critiquing this vital element of your promotion is now as easy as A,B,C with this memorable checklist:

Attention-grabbing

Is it new? Intriguing? Customer-focused? Brand-appropriate? Engaging?  Relevant?

Benefit-driven

Does it promise an immediate benefit? A saving? A solution? A short-cut?

Creative

Is it fresh? Insightful? Interesting? Clever? Unique? Contemporary?

Dramatic

Does it set the stage for your story? Promise a solution to a conflict or problem?

Essential

Does it convey a sense of urgency or necessity? Promise instant gratification or an immediate payoff?

Fast

Does it communicate its message instantly – and ideally do it in 8 words or less?

Good

Is it well written, and true? Will it help your reader experience a moment of truth?

Naturally, a headline, subject line or tweet doesn’t have to do every single one of these things to be successful. But, the more it has built in, the more chance you have of engaging your audience and having your message read and remembered.

For the best, most hard-hitting headlines yet, contact KeywordCreative.com today.