Anyone who says you can’t judge a book by its cover has clearly never made it big in publishing. The cover is the face of the book. It’s where the reader’s eyes go first, looking to see if the story inside is worth the investment of their money and time.
But, how do you get your new book (or product test) in front of the eyes you want to target without dragging them into a cluttered bookshop, a massive website, or sending an email to their spam folder?
Send a colorful direct mail package, of course. Show them what your book looks like, and explain what they stand to gain by trying it at home FREE for x-number of days.
That’s what publishing giants like Reader’s Digest, Guideposts and Harlequin taught the world to do. And, to do it well, they’ve hired the services of Wayne from KeywordCreative.com.
Take a quick peek at the book publishing samples shown here. Notice how Wayne, the copywriter, really gets to the heart of each product. Marvel at how he reveals the core benefits of each fiction and non-fiction book offering. Then contact him right now to discover how he can bring your story to life in the world today.